Canadian content creator and distributor Cineflix Media has bolstered its development team with the addition of former Whizz Kid Entertainment exec Jimmy Baker.
As senior VP of development for Cineflix Productions, Baker will be responsible for developing unscripted series and returnable formats for North America and the UK. He reports into Dave Hamilton, executive VP of development at Cineflix Productions.
Based in London, he will work with Cineflix’s creative teams in North America and will also work closely alongside the development team at Twenty Six 03 Entertainment, Cineflix Media’s joint venture with Duncan Gray.
Most recently, Baker served as a television format development consultant for prodco Whole of the Moon Entertainment. Prior to that, he held a variety of development roles across the production and broadcasting sectors, including head of development at Whizz Kid Entertainment, development exec for science at the BBC, and a development producer at Lucky Day Productions.
Baker’s development credits include co-creating Hat Trick’s hit format Dinner Date (pictured) for ITV, with localized versions produced in Australia, France, South Africa and Finland. He has also served as co-creator of BBC1′s Tumble and ITV’s primetime entertainment food competition BBQ Champ.
He also had a hand in developing BBC1′s revamp of Room 101 and Let’s Sing and Dance, ITV2′s Prank Pad and BBC2′s What’s The Right Diet For You?.
“Jimmy has the rare talent of being able to transform innovative ideas into must-watch series,” said Hamilton in a statement. “He’s a great addition to our team with a skill set that complements Cineflix’s development strategy.”