A+E Networks-owned cable channel Lifetime has launched a multiplatform digital content series that documents and celebrates real women from across America.
Filmed by an all-female team of more than 20 women, Her America: 50 Women, 50 States charts the lives of diverse women across the U.S. in an attempt to amplify voices that often go unheard by asking the question: if you could broadcast your story to the world, what would you share?
The women throughout the campaign are profiled in video, photography and audio, aiming to provide a fresh perspective to “differing political, social and economic views”.
Featured in Her America is a disabled gun enthusiast in Wyoming, an African American police officer in Minnesota and Arizona’s first Asian-American state senator, among others.
Her America will also be featured in on-air spots launching tonight (Feb. 12) on Lifetime and will be shared socially via Lifetime’s Facebook, Twitter and Instagram accounts.
“Her America is a Lifetime campaign that was inspired by the events of last year,” said Lifetime editor-in-chief, Lea Goldman in a statement. “Like the rest of America, we were overwhelmed by the noise coming out of the election. There was so much talk about women – how little media and entertainment knew and understood so-called ‘real women,’ how many assumptions we made about them. And we thought, there are so many stories, so many sides that haven’t been represented, that deserve to be told. What if we crisscrossed the country with microphones and cameras and asked women, if you could tell your story with the world, what would you share? These are stories you definitely haven’t heard before, and definitely not from mainstream media.”
(Photo: Jessica Chou for Lifetime)