ITV America chief creative officer Adam Sher has been promoted to president of ITV America.
The announcement comes on the heels of David George’s elevation from president to company CEO. George was named CEO in January, following Brent Montgomery’s decision to step away from the post to create a new company, Wheelhouse Entertainment.
Sher (pictured) will be responsible for all development, production and operations across the company’s production labels, and will shepherd the company’s talent production deals and partnerships.
As chief creative officer, Sher led initiatives including the return of Queer Eye for Netflix and the launch of music competition series The Four: Battle for Stardom for Fox.
Sher joined the company in January 2015 as chief creative officer of then-indie Leftfield Entertainment before it was acquired by ITV in December 2015. Before that, he was CEO of Ryan Seacrest Productions, where he acted as executive producer on various series, including Jamie Oliver’s Food Revolution, which earned him an Emmy award, and oversaw the company’s operations and growth across multiple platforms.
As well, David Eilenberg will succeed Sher as ITV America’s new chief creative officer.
He will shepherd the company’s creative strategy, leveraging intellectual property, as well as identify and manage emerging cable, broadcast and digital platform opportunities across the group.
Maintaining creative oversight of ITV Entertainment, he will work with ITV’s UK team to develop formats for U.S. development and production.
Since March of 2016, Eilenberg served as president of ITV Entertainment. Since then, he has overseen the company’s content creation, including development, programming and production across multiple genres with series such as Hell’s Kitchen and The Four: Battle for Stardom, the Netflix reboot of Queer Eye, A&E’s The First 48 and the newly announced Marcia Clark Investigates.
Prior to ITV, Eilenberg served as SVP of unscripted development, late night and specials at Turner, overseeing for TNT and TBS shows including Howie Mandel’s Deal with It.
Previously, Eilenberg was head of development and current programming for Mark Burnett Productions where he helped sell, develop and produce series, including The Voice, Shark Tank, The Bible and Are You Smarter Than A Fifth Grader?
Both Sher and Eilenberg report to David George.
Elsewhere, ITV America executive Heath Banks, formerly chief operating officer at ITV Creative, has been named EVP, operations, at ITV America and Danielle Bibbo, formerly SVP of production for ITV Creative, has been elevated to EVP, business development at ITV America.