Unscripted

Blue Ant unveils ‘Digital Studios’; launches three series on Facebook

Blue Ant Media has rebranded the production arm of Omnia Media and announced the launch of three short-form series on Facebook’s Watch platform. Blue Ant-owned multichannel network Omnia Media launched its ...
February 20, 2018

Blue Ant Media has rebranded the production arm of Omnia Media and announced the launch of three short-form series on Facebook’s Watch platform.

Blue Ant-owned multichannel network Omnia Media launched its production arm in June 2017 and unveiled a slate of 72 short-form videos for CBC Life. Now rebranded as Blue Ant Digital Studios, the L.A.-based studio will look to expand beyond its original focus on gaming content, and is looking to produce across genres, including scripted, unscripted, live-action and animated content, according to a release.

Dan Lubetkin will continue to oversee production and development as chief content officer at Blue Ant Digital Studios and will report into Sam Sniderman, EVP, production, Blue Ant Media.

The three series launching in conjunction with the rebrand are Grade A KitchenFamily of Champions and Pixville Nightly.

Grade A Kitchen (5 x 10 minutes; pictured) features executive chefs inviting viewers into their own homes to prepare a meal with them. Executive produced by Brent Lydic, the series will feature appearances by Los Angeles-based chefs Nyesha Arrington and Eric Greenspan.

Family of Champions (5 x 10 minutes), a co-production between Blue Ant Digital Studios and Omnia Media’s digital channel for gamers Arcade Cloud, showcases online gamers conducting tutorials for parents on how to play their kid’s favorite video game. The series is executive produced by CJ Schmidt and Brent Lydic.

Finally, Pixville Nightly (5 x 10 minutes) is a parody satire series in which video game content is presented as live news footage from the fictional town of Pixville.

The three series will be added to Blue Ant international’s digital studios library at MIPTV 2018.

About The Author
Barry Walsh is editor and content director for realscreen, and has served as editor of the publication since 2009. With a career in entertainment media that spans two decades, prior to realscreen, he held the associate editor post for now defunct sister publication Boards, which focused on the advertising and commercial production industries. Before Boards, he served as editor of Canadian Music Network, a weekly music industry trade, and as music editor for HMV.com. As content director, he also oversees the development of content for the brand's market-leading events, the Realscreen Summit and Realscreen West, as well as new content initiatives.

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