Blue Ant Media has rebranded the production arm of Omnia Media and announced the launch of three short-form series on Facebook’s Watch platform.
Blue Ant-owned multichannel network Omnia Media launched its production arm in June 2017 and unveiled a slate of 72 short-form videos for CBC Life. Now rebranded as Blue Ant Digital Studios, the L.A.-based studio will look to expand beyond its original focus on gaming content, and is looking to produce across genres, including scripted, unscripted, live-action and animated content, according to a release.
Dan Lubetkin will continue to oversee production and development as chief content officer at Blue Ant Digital Studios and will report into Sam Sniderman, EVP, production, Blue Ant Media.
The three series launching in conjunction with the rebrand are Grade A Kitchen, Family of Champions and Pixville Nightly.
Grade A Kitchen (5 x 10 minutes; pictured) features executive chefs inviting viewers into their own homes to prepare a meal with them. Executive produced by Brent Lydic, the series will feature appearances by Los Angeles-based chefs Nyesha Arrington and Eric Greenspan.
Family of Champions (5 x 10 minutes), a co-production between Blue Ant Digital Studios and Omnia Media’s digital channel for gamers Arcade Cloud, showcases online gamers conducting tutorials for parents on how to play their kid’s favorite video game. The series is executive produced by CJ Schmidt and Brent Lydic.
Finally, Pixville Nightly (5 x 10 minutes) is a parody satire series in which video game content is presented as live news footage from the fictional town of Pixville.
The three series will be added to Blue Ant international’s digital studios library at MIPTV 2018.