Blue Ant Media-owned factual studio NHNZ has launched a new short-form division aimed at strengthening connections between brands, nature and wildlife.
WiLD Studios will focus on producing cinematic short-form non-scripted content by tapping into NHNZ’s remote production crews located in key wildlife destinations around the world. Projects will run anywhere between 30 seconds and 30 minutes.
The division will be led by international brand marketer and executive producer Carolyn Managh (pictured).
With more than 25 years of brand marketing experience, Managh has worked in New Zealand, the UK, Europe and Australia where she held marketing director roles at Kraft, Nestle, eBay.co.uk, Microsoft and ninemsn.com.au.
Bolstering WiLD Studios‘ launch is Project Extraordinary — a competition created in collaboration with WWF-New Zealand which invites creative minds to develop a short-form video concept that demonstrates how sustainability is desirable. The project will aim to encourage one billion global consumers to make “more than 50% of their purchases based on sustainability as one of the top 3 decision triggers by 2020.”
“WiLD Studios is the natural next step in the evolution of NHNZ,” said NHNZ managing director Kyle Murdoch in a statement. “We’ve had a love affair with wildlife for over 40 years, including 10 years producing long-form documentaries co-funded by brands such as Samsung and Buick. Combine this experience with a growing appetite for short-form content and then add Carolyn’s marketing and agency experience into the mix, and we have a world class offering. This is part of NHNZ’s long-term strategy to be a best in class producer across a range of content offering.”
“WiLD Studios celebrates the magnificence of our natural planet, with the mission of strengthening connections between brands, nature and wildlife,” added Managh. “Whether it’s Antarctica, Mainland China, Siberian Desert or the Amazon, we can make it happen. With remote production crews experienced in cinematic 4K filming to international broadcast standards.”
The launch of WiLD Studios follows Blue Ant’s May 2017 acquisition of New Zealand-based media company The Racat Group, previous home of NHNZ, in an effort to become more of a global content player.