Global content creator Lionsgate is partnering with Facebook on a prank series executive produced by television personality Kim Kardashian West.
You Kiddin’ Me is inspired by Kardashian West’s family antics. The kids are put in charge, and celebrities must do everything their own children say.
The 10-episode series aims to provide a sneak peek into the families of Hollywood stars, as the children prank their famous parents and the unsuspecting public.
Members of the Facebook community will be able to participate in pranking their favorite celebrities, with producers and the celebrity kids crowdsourcing prank ideas.
“We’re excited to be working with Kim on our first premium series for Facebook Watch, led by a world-class creative team and what promises to be a stellar cast,” said Jennifer O’Connell, EVP of alternative programming at Lionsgate, in a release. “We continue to expand the range of our platform partnerships and look forward to collaborating with the Facebook team in bringing viewers a buzzworthy, high-quality unscripted series that taps into the fun family dynamics that Kim knows best.”
You Kiddin’ Me is produced by Lionsgate and will be executive produced by Kardashian West, O’Connell, Brian Tannenbaum, Peter M. Cohen and Melissa Stokes.
The partnership was negotiated by Lance Klein of WME and Tannenbaum, SVP of creative & business affairs, alternative programming, on behalf of Lionsgate.