Former Armoza Formats sales executive Yael Shaoulian has joined Endeavor Content, a division of Endeavor (formerly WME | IMG), as VP of non-scripted sales.
Shaoulian will be responsible for managing the sale of non-scripted programming working across IMG Media’s sales team located in 25 countries.
In addition, she will work to identify acquisition and investment opportunities, as well as to expand Endeavor Content’s relationships with producers in Europe and the UK.
Based in London, Shaoulian reports into Gary Marenzi, Endeavor Content’s head of sales and partnerships.
Shaoulian most recently served as a sales executive at Israeli producer-distributor Armoza Formats, producer of Fox’s The Four with ITV Entertainment. There, she worked with clients in England, Ireland, France, Holland and Belgium.
Prior to this, she was a programming and acquisitions executive at London-based sales house TVF International for the U.S., Eastern Europe, Middle East and Africa.
Current non-scripted projects handled by IMG include HBO’s Serena Williams’ docuseries Being Serena and the political satire series Michael Moore Live from the Apocalypse.