Global content studio Entertainment One (eOne) has acquired international distribution rights to Hulu’s feature-length documentary Tiny Shoulders: Rethinking Barbie.
Under the deal, eOne will handle distribution outside the U.S. on the film, which held its world premiere at the 2018 Tribeca Film Festival and launched across Hulu on April 27.
Directed by Academy Award-nominated Andrea Nevins and produced by Cristan Crocker, the 90-minute film offers archive material and unprecedented access to the inner workings of Barbie’s most radical makeover in 59 years as parent company Mattel’s sales hit historic lows.
Additionally, the film explores the progression and regression in the fight for gender equality and features interviews with Gloria Steinem, Roxane Gay and Peggy Orenstein, as well as with Mattel insiders and cultural historians.
Tiny Shoulders: Rethinking Barbie is produced by Nevins and Crocker’s Rare Birds Films.
The deal was negotiated by Noel Hedges, eOne’s SVP of acquisitions for international distribution.
“The appetite for quality, authored documentaries is growing fast and the exclusive access Andrea and Cristan were granted and observed, coupled with the insight on how we see beauty, stereotypes and women’s progress in the Western world created a must-see film,” said Stuart Baxter, eOne’s president of international distribution, in a statement.