British pubcaster Channel 4 has commissioned UK indie Studio Lambert and global content investment and rights management company Motion Content Group to produce the factual entertainment series The Circle.
The format will feature individuals, from all backgrounds, who compete in a popularity contest to win up to US$67,500 (£50,000) while asking a host of provocative questions about modern identity, how we portray ourselves and how we communicate via social media.
Contestants will all reside on a modern block but live separately in individual apartments, interacting with one another exclusively through The Circle, a voice-activated social media platform. The contestants will get to know one another only through what they reveal on The Circle. They will be able to communicate as a group or individually, allowing alliances and private allegiances to be formed.
Popularity matters and the contestants will try to avoid being judged least popular by their peers. Throughout the contest, competitors will rate one another and the challenger liked the least runs the risk of being ‘blocked’ and removed from The Circle. Only once a person has been blocked do the contestants learn about the person they interacted with.
The Circle was commissioned by Channel 4 deputy director of programs Kelly Webb-Lamb and factual entertainment commissioning editor Gilly Greenslade. Executive producers for Studio Lambert are Tim Harcourt, Daisy Lilley and Toni Ireland. Martin Oxley is executive producer for Motion Content Group.