John de Mol’s Talpa Media has elevated long-time executive Maarten Meijs to the post of chief operating officer, effective immediately.
With the new title, Meijs (pictured) will be responsible for fortifying the operational connections within the group, from creation to production and digital, towards the commercialization of its content.
He will also be the first lead in the daily operations with ITV Studios and its associated companies.
Meijs, who formerly served as MD of Talpa Global, will retain his current responsibilities within the global organization where he provides oversight for the global rollout and commercialization of digital concepts and television formats.
In addition, Meijs will continue to manage Talpa Global’s international offices, including Talpa North America, Talpa Middle East and Talpa Germany.
Meijs will also join Talpa Media’s board of directors and sit alongside Pim Schmitz, CEO; Shashi Baboeram Panday, CFO; and Barry Masclee, CCO.
The executive first joined the company behind The Voice in 2009 as director of sales for Talpa Distribution. A rising star within the company, Meijs was tapped a year later as managing director of Talpa Distribution before growing to become MD of Talpa International, and most recently MD of Talpa Global.
“Throughout the years, our global footprint has grown substantially and we have transformed the company [into] a full-service media content company. Maarten has played a pivotal role in establishing this international growth, as well as setting the strategic agenda in a complex media landscape,” said Talpa Media CEO Pim Schmitz in a statement. “He is therefore optimally positioned to build a closer connection between our companies and a closer partnership with our mother company, ITV, and to drive innovation and lead our full funnel philosophy from the Netherlands to the global market place.”
“We are fully equipped to deliver our content ideas on different platforms, wherever the consumer is,” Meijs added. “The synergy that exists between the various components will play an important role in helping us to remain relevant to changing consumer demands, as well as providing the opportunity to tap into and scale out through our global network of companies.”