Banijay-group owned prodco Stephen David Entertainment and New York-based cultural consultancy sparks & honey have teamed up to design what they see as a new model for content creation.
The two companies are looking to pioneer a “content creation engine” that identifies trendy original content, compelling real-life characters and stories that “resonate with today’s culture.”
Under this agreement, Stephen David Entertainment will have access to sparks & honey’s cultural intelligence system, Q™, through which the company uses thousands of data points in real time to solve client issues.
“This partnership is a first for us,” said Terry Young, founder and CEO of sparks & honey, in a statement. “Our system is uniquely designed to identify fringe signals and monitor the forces shaping culture. And now we’re able to apply that to the entertainment industry in a very specific and actionable way, offering recommendations rooted in hard data and social science.”
Stephen David Entertainment will also gain access to sparks & honey’s global scout network and advisory board to discover new talent and trends with the goal of developing its documentary and reality development slate.
Created by Stephen David (pictured) in 2010, Stephen David Entertainment has gone on to develop such titles as the hybrid docudrama series, The Men Who Built America and The World Wars for History; The Making of the Mob and The American West for AMC; and American Playboy: The Hugh Hefner Story for Amazon.