People/Biz

Stephen David Entertainment teams up with sparks & honey

Banijay-group owned prodco Stephen David Entertainment and New York-based cultural consultancy sparks & honey have teamed up to design what they see as a new model for content creation. The two ...
June 4, 2018

Banijay-group owned prodco Stephen David Entertainment and New York-based cultural consultancy sparks & honey have teamed up to design what they see as a new model for content creation.

The two companies are looking to pioneer a “content creation engine” that identifies trendy original content, compelling real-life characters and stories that “resonate with today’s culture.”

Under this agreement, Stephen David Entertainment will have access to sparks & honey’s cultural intelligence system, Q™, through which the company uses thousands of data points in real time to solve client issues.

“This partnership is a first for us,” said Terry Young, founder and CEO of sparks & honey, in a statement. “Our system is uniquely designed to identify fringe signals and monitor the forces shaping culture. And now we’re able to apply that to the entertainment industry in a very specific and actionable way, offering recommendations rooted in hard data and social science.”

Stephen David Entertainment will also gain access to sparks & honey’s global scout network and advisory board to discover new talent and trends with the goal of developing its documentary and reality development slate.

Created by Stephen David (pictured) in 2010, Stephen David Entertainment has gone on to develop such titles as the hybrid docudrama series, The Men Who Built America and The World Wars for History; The Making of the Mob and The American West for AMC; and American Playboy: The Hugh Hefner Story for Amazon.

About The Author
Barry Walsh is editor and content director for realscreen, and has served as editor of the publication since 2009. With a career in entertainment media that spans two decades, prior to realscreen, he held the associate editor post for now defunct sister publication Boards, which focused on the advertising and commercial production industries. Before Boards, he served as editor of Canadian Music Network, a weekly music industry trade, and as music editor for HMV.com. As content director, he also oversees the development of content for the brand's market-leading events, the Realscreen Summit and Realscreen West, as well as new content initiatives.

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