Fine Brothers Entertainment (FBE) has secured a variety of development and coproduction deals with Nick Cannon‘s NCredible Entertainment, Kinetic Content and Sonar Entertainment.
Anchoring the pact is FBE’s expanded partnership with NCredible Entertainment. Under the deal, the two firms will partner on a new unscripted program that takes celebrities through the timeline of their lives via their fun social media posts.
FBE’s partnership pact will also see them partnering with Kinetic and former ABC alternative and late-night programming chief John Saade on an unscripted business format set in the world’s most unique product testing center.
Finally, FBE will team with Sonar Entertainment to develop a new travelog series aimed at viral food trends and fads, involving a cross-country road trip that will provide an intimate look at the growing trends throughout America.
“We’re excited to partner with NCredible, Kinetic and Sonar to bring these new formats to audiences that want to actively engage with the programming, and not just watch it,” said FBE CEO Rafi Fine (pictured) in a statement. “As we continue expanding our business into television, we’re dedicated to reinventing traditional models and formats for a new type of consumer.”
FBE is the company behind the extremely popular ‘React’ video series that plays on YouTube and other streaming platforms.