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LL Cool J to exec produce MSNBC’s “Story of Cool”

Hip-hop icon and actor/producer LL Cool J is set to executive produce a new docuseries for MSNBC on what Americans have considered “cool” across the decades. Produced by LL Cool J, ...
June 22, 2018

Hip-hop icon and actor/producer LL Cool J is set to executive produce a new docuseries for MSNBC on what Americans have considered “cool” across the decades.

Produced by LL Cool J, Part2 Pictures and Getty Images, Story of Cool (3 x 60 minutes) takes a look at what was “cool” throughout various eras and examines the people, places and things that define this amorphous word.

Each episode explores a new element of “cool”, from the rise of prominent leaders and product advertisements, to how the battle for “cool” has elevated cultural icons that shape the world.

The series also features interviews with special guests including Ice Cube, James Corden, DMC, Kierna Mayo, Shepard Fairey, Maverick Carter and Malcolm Gladwell.

Story of Cool was created by Jonathan Gruber and Tom Cohen. Executive producers include LL Cool J, David Shadrack Smith and Amy Bucher for Part2, Gene Foca for Getty Images, Gruber and Cohen.

Story of Cool premieres  July 1 at 9 p.m. ET/PT on MSNBC.

About The Author
Barry Walsh is editor and content director for realscreen, and has served as editor of the publication since 2009. With a career in entertainment media that spans two decades, prior to realscreen, he held the associate editor post for now defunct sister publication Boards, which focused on the advertising and commercial production industries. Before Boards, he served as editor of Canadian Music Network, a weekly music industry trade, and as music editor for HMV.com. As content director, he also oversees the development of content for the brand's market-leading events, the Realscreen Summit and Realscreen West, as well as new content initiatives.

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