UK pubcaster Channel 4 has elevated Sarah Lazenby to the newly created position of head of features and formats.
In the new role, Lazenby (pictured) will lead both the features and formats commissioning team. She reports into Kelly Webb-Lamb, Channel 4′s deputy director of programs.
Lazenby currently serves as a cross-genre commissioning editor for both the factual entertainment and entertainment departments at the British broadcaster, and has been responsible for launching C4′s popular titles, including The Great British Bake Off, Xmas Bake Off and The Great Celebrity Bake Off. She has also overseen such programs as Jamie & Jimmy’s Friday Night Feast, Jamie’s Quick and Easy, Naked Attraction and Chatty Man.
Before joining Channel 4, Lazenby series produced series including Gordon Ramsay’s F Word and Jamie’s Fowl Dinners, and worked across CBBC, The Big Breakfast, Richard & Judy, Make My Day and Banzai.
Channel 4 will also be recruiting for a deputy head of features and formats, who will report to Lazenby.
“Sarah’s unique mix of talent makes her the perfect person for this new role – she commissions some of our most successful features brands, yet also has a natural instinct for entertainment and proven experience delivering for a young audience,” Webb-Lamb said in a statement. “She is one of the most creative commissioners in the industry, is a hoot to work with, and I look forward to working with her for many more years to come.”