Global producer and distributor Banijay Group has appointed former Potato executive Claire Morrison to helm its newly launched unscripted label Little Wonder.
Based in the UK, Little Wonder will sit under the arm of Banijay’s 7 Wonder, and will focus on the development of unscripted content across the factual entertainment, popular factual, factual and reality genres.
The company will now will sit alongside a number of British production shingles in the Banijay stable, including 7 Wonder, IWC Media and RDF Television. All content developed by Little Wonder will be distributed by Banijay Rights.
Morrison will join Little Wonder as creative director and be responsible for creating intellectual property for the global market. In addition, she will leverage her existing contacts in the British and U.S. content industry to establish a production slate that boasts on-screen talent and “unprecedented institutional access”. She reports into 7 Wonder CEO Alexandra Fraser.
Most recently, Morrison served as head of development at ITV Studios-owned outfit Potato, where she was tasked with developing primetime such fact-ent titles as ITV’s An Hour to Catch a Killer with Sir Trevor McDonald, Channel 5′s Inside King’s Cross: The Railway and CITV’s BAFTA Award-winning Bear Grylls: Survival School.
Before working at ITV, Morrison held a number of development roles during her 17-year television career, including at Shine TV, where she developed Sky1′s The Force: Manchester; BBC Television, where she developed BBC1′s The Met; and at Maverick Television and Endemol UK.
Banijay Group is controlled by a company composed of Stéphane Courbit’s LOV Group and DeA Communications, with Vivendi owning a minority part of the total group. Banijay Group operates under the direction of Marco Bassetti.