UK pubcaster Channel 4 is giving the children of Britain’s self-made celebrities the chance to see what their life would have been like had their parents not been famous.

Produced by chef and producer Gordon Ramsay’s Studio Ramsay, Born Famous will feature four privileged teens who, for one week, will be sent to communities their parents grew up in, to discover what their own lives could have have been like if their parents hadn’t found fame.

In the four-part docuseries, participants will have their ‘alternative life’ charted out for them by social mobility experts. Each privileged teen will be paired with a local teenager to discover how their lives would have turned out if their parents hadn’t had the opportunities that came their way. The series will also see each participant confronting privilege, class and celebrity and the realities of social mobility.

Jack Ramsay, son of TV chef Gordon Ramsay, will live in Bretch Hill, Oxfordshire, where his father lived as a teen; Phoenix Chi, daughter of Spice Girl and America’s Got Talent judge Mel B, will head to Hyde Park, Leeds; Bethany Mone, daughter of Ultimo founder Michelle Mone, will journey to the East End of Glasgow; and Ria Ince, daughter of former Manchester United and England football captain Paul Ince, hits the pavement in Dagenham, Essex.

Born Famous was commissioned by Channel 4 education commissioning editor Emily Jones and will be executive produced by Studio Ramsay’s Chris Brogden and Helen Cooke.

In other C4 related news, the pubcaster has appointed Laura Marks and Karen Kelly to its Glasgow-based office to support the work of indie production companies throughout the nations and regions.

The two executives will join C4 this month, reporting to Deborah Dunnett, Channel 4′s Nations and Regions manager. The appointments come on the heels of Lorraine McKechnie’s departure from the network in July to join Glasgow-based Firecrest Films as an executive producer.

Marks comes to the pubcaster from the BBC, where she was previously commissioning editor at BBC3 short form tasked with working with indies in the UK. She was responsible for such series as Sex Robots and Us, the ‘Comedy Quickies’ strand and the upcoming British Asian season’s Supercar Superfam and Generation Smackdown.

Kelly, meanwhile, is an award-winning program maker for UK and international broadcasters. She has worked on various BBC series, including Horizon, Timewatch, Trouble at the Top and drama doc D-Day: The Untold Story. Recently, she directed First Civilizations for PBS and BBC’s Casualty.

In her role as vice chair and regional rep for Scotland at Directors UK, Kelly has helped draw up the Directors UK nations and regions strategy.