Food Network has ordered the six-episode series Big Food Truck Tip, in which one deserving food truck owner can earn a US$10,000 tip to take their food truck to the next level.
Produced by Intuitive Content, each episode sees host — chef, writer and culinary explorer Andrew Zimmern — traveling to a different U.S. city, where he will meet with three food truck entrepreneurs who showcase their food and culinary point of view, sharing their dishes and the stories behind them.
By the end, Zimmern will award the cash prize to one food truck entrepreneur of his choice to help them expand their business.
Throughout the series, Zimmern will travel to his adopted hometown of Minneapolis, Minnesota to try classic East African cuisine and spring rolls; Birmingham, Alabama, where he’ll sample a multi-generational family’s Southern cuisine; Charleston, South Carolina, where food truck real estate is a highly competitive battleground; Memphis, Tennessee, where a food truck rally and Mexican street tacos take center stage; Salt Lake City, Utah, where variety is the name of the game; and Huntington Beach, California, where food trucks are a huge tourist attraction.
“Mobile food isn’t a new development in our global food culture,” said Zimmern in a statement. “It’s been going on since the dawn of human history, and the food truck experience in America has been a vital cultural totem dating back hundreds of years. Our modern-day food world is blessed to have the extreme ambition, fun attitude, and glorious culinary output of today’s truckers. Micro businesses on wheels, serving up love by the sandwichful makes looking at this community and telling these stories a real privilege.”
“Day in and day out these food truck owners are providing delicious and exotic dishes to their communities, with their family traditions and stories ingrained into every ingredient,” added Courtney White, GM and EVP of programming at Food Network and HGTV. “With his culinary experience and entrepreneurial track record, Andrew is the perfect choice to reward these owners with the tip of a lifetime.”
Big Food Truck Tip premieres with two back-to-back episodes Sept. 19 at 10 p.m. ET/PT.
(Photo by Gilles Mingasson, from Food Network)