National Geographic’s four-day live event Yellowstone Live made big waves with viewers across U.S., according to Live +3 data released by the Washington, DC-headquartered cable net.
The series, which showcased the best of the Greater Yellowstone Ecosystem in real time, attracted 13 million total viewers across National Geographic and Nat Geo Wild during its four-night multi-platform run.
Yellowstone Live premiered Aug. 5 on National Geographic and was also simulcast the following three nights on Nat Geo Wild.
According to Nielsen figures including Live+3 data for August, in its Aug. 5 premiere for Nat Geo, Yellowstone Live ranked as one of the top 10 most-watched programs on ad-supported cable for all key demographics, including P25-54 (578,000), M25-54 (329,000), and total viewers P2+ (1.9 million).
Yellowstone Live‘s successful four-night run also helped launch National Geographic into the top five of fastest-growing networks in ad-supported cable for the month.
Hosted by Josh Elliott, along with animal expert Chris Packham and roving reporter Jenna Wolfe, the tentpole event provided a live look at the wildlife of Yellowstone National Park – the nation’s oldest national park – in real time.
The four-night event utilized 34 live cameras across 35 locations, and cutting-edge, cell-phone bundling technology to broadcast in the most remote locations across the 34,000-square mile park.
Plimsoll Productions produced the live event series in association with Berman Productions and Bunim/Murray Productions.