ITV Studios’ Shiver has named Ceri Aston to the newly created role of creative director for Shiver, North.
Based out of the prodco’s Manchester office, Aston (pictured) will work with group creative director Ana De Moraes to expand Shiver’s northern portfolio of content.
Shiver North produces more than 60 hours of television a year, including Tonight, Eat, Shop Save and Gino’s Italian Escape for ITV, as well as the UKTV series David Jason: Planes, Trains & Automobiles.
Prior to joining Shiver, Aston was head of non-scripted programs for London-based global content studio Pulse Films where she executive produced the studio’s non-scripted slate. She also oversaw the funding development of projects for UK broadcasters and helped shepherd Pulse’s move into feature documentaries.
Aston has more than two decades of experience working across various genres and holding a variety of roles at British pubcaster BBC, including executive producer for BBC Entertainment North and head of development for its religion and ethics department.
Her appointment follows Simone Haywood and Aidan Hansell joining the label as head of factual entertainment and head of development, respectively. De Moraes joined Shiver in January 2018.
“Her [Ceri] impressive range from blue-chip docs to BAFTA-nominated entertainment is an ideal fit for Shiver’s unique breadth of output,” said Tim Carter, managing director of Shiver, in a statement. “She’s perfectly positioned to grow our Northern business.”