Los Angeles-headquartered media company ATTN: has appointed Jessie Surovell to head up its television development.

In the new role, Surovell will be tasked with the overseeing the company’s original unscripted and scripted content for platforms, streaming services and television. Surovell will also develop ATTN:’s library of short-form digital content into serialized long-form projects to be aired beyond the digital sphere.

Surovell joins ATTN: from The Content Group, a creative collective recently launched by Asylum Entertainment co-founder Steve Michaels, where she served as VP of content strategy. Prior to that, she was the VP of development at Pop, a cable network joint venture of CBS and Lionsgate.

“As ATTN: continues to develop more original, long-form projects for television and streaming services, we wanted to bring someone onboard with the vision and experience to make the next ‘must watch’ series,” said ATTN: co-founder Matthew Segal in a statement. “Jessie’s background and proven track record in development makes her a unique talent, and we couldn’t be more thrilled to welcome her to the team.”

ATTN: recently launched its television department and currently has several original projects in development, including an untitled magazine-style program and several docuseries.

The firm has previously co-produced the documentary For Our Lives: Parkland with ABC News and Freeform, which aired on pay-TV channel Freeform in April. In addition, ATTN: currently has four original series on Facebook Watch and are developing original series for other digital platforms including IGTV and Snapchat.