Scotland and U.S.-based independent craft brewery BrewDog has launched a new SVOD service for beer enthusiasts.
The BrewDog Network is offering over 100 hours of content at launch, including culinary and travel shows, docs, series on cocktails and craft beers, and more.
The alcohol-focused SVOD’s slate includes 14 original series and is anchored by The BrewDog Show, which follows network co-founders James Watt (pictured middle-right) and Martin Dickie (left) as they travel in search of beers to try.
Also included in its stable of unscripted content are Burgers and Beers, in which Michelin-starred chefs create hamburgers to pair with specific beers; and Are You Smarter Than a Drunk Person, which pits an average trivia contestant against a MENSA genius who’s had a few drinks, hosted by actress and comedian Alison Becker.
The BrewDog Network will also stream a library of acquired content, including William Shatner’s Brown Bag Wine Tasting, a snob-free wine tasting show, along with Drinking Made Easy, in which comedian Zane Lamprey explores different drinking cultures in the U.S. by going on pub crawls through different cities.
“Just as Netflix has pioneered mainstream streaming services, The BrewDog Network will be the first globally-recognized, passion-focused platform,” said Watt in a statement. “We believe craft beer can be the inspiration for the most popular content on the internet.”
The BrewDog Network is a partnership with Emmy-winning producers Chris Burke and Jared Cotton of Redtail Media, who have been named general manager and head of creative of the network, respectively. The network is available on Android, iOS and online for US$4.99 per month.