Canadian-based Kew Media Group has appointed Maria Ibarra to the role of director of sales and distribution at Kew Media Distribution.
Ibarra will report to Kew’s VP of sales Jennifer Askin, appointed earlier this year, in Miami. She will manage sales of Kew Media Distribution’s multi-genre programming slate across Latin America, the Caribbean, U.S. Hispanic territories and Canada in the new role as part of Kew’s strategy to develop content throughout the region.
Ibarra joins Kew after 12 years at Viacom, where she most recently served as director on international program sales responsible for Latin America and Canada.
“Our primetime drama and event programming continues to be in demand throughout Latin America and Canada, and with the on-going proliferation of platforms the opportunities for our wider program catalog are greater than ever,” said Jonathan Ford, EVP of sales at Kew Media Distribution, in a statement.
“Maria’s extensive experience and contacts across these regions, as well as her expert knowledge of local market trends, will be invaluable as we seek to further develop this potential.”
Ibarra’s appointment follows a wave of acquisition news from the Toronto-headquartered Kew Media Group, who in February 2017 made a move to acquire six production companies, including Bristow Global Media (BGM), Frantic Films, and Our House Media. The company would then add UK distribution company TCB Media Rights in October 2017 and, a month later, acquired Sienna Films for CAD$3 million, marking its move into scripted production.
Kew’s most recent acquisition saw it enter the Australian market with the purchase of Essential Quail Media Group for an initial price of US$24.12 million (AU$32.8m). The transaction was completed last month.