James Baker has been promoted to chief operating officer at international entertainment producer and distributor Red Arrow Studios, part of European mass media company ProSiebenSat.1 Media SE.
Baker (pictured) will be responsible for optimizing operational performance across Red Arrow’s production and distribution divisions, while directly managing select production territories and portfolio assets. Additionally, he will oversee human resources and Red Arrow’s project management office.
He will remain in London and reports to Jan Frouman, chairman & CEO of Red Arrow Studios.
Baker advances to the newly created role after seven years with the company, where he has held various positions, including president of Red Arrow Studios’ production portfolio and managing director of Red Arrow Entertainment UK. He joined the management board of Red Arrow in 2015.
Before joining Red Arrow, Baker worked with Sky for 11 years, including as controller of Sky One and as managing director or networked media. After leaving Sky in 2007, he worked with media private equity group Fleming Media before joining former U.S. Vice President Al Gore’s Current TV as UK General Manager.
“He is constantly thinking about how we can operate better and smarter,” Frouman said of Baker, in a statement. “And he’s never afraid to challenge the organization or shake up existing operating models. He’s ideal for the COO role at this time of accelerated activity for the group.”