BBC Studios has launched a content label that aims to discover digital talent with whom the studio can team with to develop content and IP.
The label, TalentWorks, will be headed by Paul Hembrury (pictured, left), director of talent, and Helen O’Donnell (right), head of development, from BBC Studios’ UK division. The duo has a remit to work across all genres and platforms to develop projects with both established and burgeoning digital talent.
Hembury and O’Donnell report directly to BBC Studios chief creative officer Mark Linsey .
The execs past work includes creating and launching content with UK digital talent including Joe Sugg, Caspar Lee, DanTDM, Joe Wicks, and Sam & Nic Chapman.
The first project to come from the newly-minted label is a collaboration with YouTuber’s Dan Howell and Phil Lester that will see BBC Studios distribute a broadcast version of their live show, Interactive Introverts, that will premiere globally on iTunes on Nov. 19.