People/Biz

Turner to shutter Super Deluxe entertainment unit

AT&T-owned Turner Entertainment, a division of WarnerMedia, will discontinue its Super Deluxe digital studio division and entertainment business unit. Turner cited duplication across WarnerMedia units as a driving force in the ...
October 19, 2018

AT&T-owned Turner Entertainment, a division of WarnerMedia, will discontinue its Super Deluxe digital studio division and entertainment business unit.

Turner cited duplication across WarnerMedia units as a driving force in the decision to shut down the unit.

The Los Angeles-based, comedy-centric Super Deluxe aimed at engaging younger audiences across digital platforms, including Facebook, YouTube, Twitter and Instagram, alongside long-form projects, including on Netflix.

Its output includes non-fiction webseries Cheap Thrills, Memesplaining, Sex Stuff (pictured) and Thrift Haul.

Below is Turner’s full statement regarding the decision:

“Turner is proud of the unique brand Super Deluxe has built over the past three years, and the cutting-edge content and innovations this incredible group of very talented people has made. However, there are now massive changes in the social and mobile-first ecosystem and duplication with other business units in our new WarnerMedia portfolio. Super Deluxe found inspiring ways of connecting with a new generation and many of their best practices will be adopted by other Turner properties as we redirect this investment back into our portfolio.”

About The Author
Barry Walsh is editor and content director for realscreen, and has served as editor of the publication since 2009. With a career in entertainment media that spans two decades, prior to realscreen, he held the associate editor post for now defunct sister publication Boards, which focused on the advertising and commercial production industries. Before Boards, he served as editor of Canadian Music Network, a weekly music industry trade, and as music editor for HMV.com. As content director, he also oversees the development of content for the brand's market-leading events, the Realscreen Summit and Realscreen West, as well as new content initiatives.

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