People/Biz

Amazon Studios taps James Farrell to lead int’l originals

James Farrell has been appointed to the newly created role of head of international originals for Amazon Studios, effective immediately. Farrell will lead the international original teams in Japan, India, Europe, ...
October 22, 2018

James Farrell has been appointed to the newly created role of head of international originals for Amazon Studios, effective immediately.

Farrell will lead the international original teams in Japan, India, Europe, Mexico and Brazil, as well as future locations. He will report directly to Jennifer Salke, head of Amazon Studios.

Farrell previously held the position of head of content for international expansion, where he helped launch Prime Video in Japan, India and Latin America.

According to an Amazon release, this new post is part of Amazon Studio’s global content strategy, which aims to identify and create one cohesive vision for local production worldwide.

“The search for different, distinct creators from around the world is a large-scale effort to bring the Prime Video audience an authentic, unique POV in storytelling, that is both localized in experience yet universal in execution,” the release said.

“Our goal is to search out the most unique voices throughout the world and then move quickly to help bring their visions to life,” said Farrell, in a statement, adding, “We’re committed to finding the best stories, no matter their country of origin, and will be casting a wide net and moving very fast in the months and years ahead.”

Brad Beale, VP of worldwide content licensing, will continue to shepherd the acquisition and licensing of television and film for Prime Video worldwide.

About The Author
Barry Walsh is editor and content director for realscreen, and has served as editor of the publication since 2009. With a career in entertainment media that spans two decades, prior to realscreen, he held the associate editor post for now defunct sister publication Boards, which focused on the advertising and commercial production industries. Before Boards, he served as editor of Canadian Music Network, a weekly music industry trade, and as music editor for HMV.com. As content director, he also oversees the development of content for the brand's market-leading events, the Realscreen Summit and Realscreen West, as well as new content initiatives.

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