American media conglomerate Discovery has partnered with Australian media business Seven West Media to launch a 24-hour free-to-air culinary network in the land Down Under.
Launching on Dec. 1, 7food Network will deliver a smorgasboard of iconic Food Network franchises, including Iron Chef (pictured), Chopped, Diners, Drive-Ins & Dives and Cake Wars. The Aussie network will also present a slate of original culinary programming that Seven West are bringing to the dining table, to be announced at a later date.
Discovery’s partnership with Seven comes following the expiration of a three-year output deal – under Scripps Networks Interactive – with Australian pubcaster SBS, who next month will rebrand its own culinary channel to SBS Food.
The partnership was unveiled at Seven’s Upfronts on Friday (Oct. 26).
Discovery’s Food Network is currently distributed to more than 180 million people in 160-plus countries.
In addition to the new pact, Discovery announced that it will also rebrand its locally owned and operated New Zealand channel, Food TV, to Food Network on Dec. 1, bringing the brand and content exclusively to Sky audiences for the first time.
“Food is a major part of our DNA at Seven and always has been. Food brings Australians together with the people they love and food brings audiences to the screens of Seven,” said Brook Hall, Seven’s head of scheduling, in a statement. “We’re excited for 7food network to serve our core 25-54 audience more quality food content from home and abroad, anytime, on every platform, backed by the power of Seven.”