UK pubcaster Channel 4 has commissioned a documentary competition hybrid from London-based producer-distributor Avalon.
Can I Improve My Memory? (1 x 60 minutes) will offer three celebrities with a unique memory challenge by becoming experts in topics they know little about over a two-week period. The goal of the competition is to motivate the contestants to learn new memory techniques from world memory grandmaster Mark Channon.
The contestants include fashion presenter Gok Wan, who will be quizzed about the periodic table; while seasoned broadcaster Valerie Singleton will be tested on British grime artists; and reality star Joey Essex will have to brush up on the facts about William the Conqueror.
The celebs will also have to memorize random objects under pressure in a classic memory challenge.
Can I Improve My Memory? was commissioned by Channel 4′s features and formats department. It is produced by Avalon with Jamie Isaacs and Michele Carlisle serving as executive producers.