Black entertainment focused TV One is set to launch Cleo TV, a lifestyle and entertainment net aimed at millennial and Gen X women of color, on Comcast Xfinity starting Jan. 19, 2019.
Plans to launch the net were announced by TV One in August. Comcast has also announced that it will add Afrotainment’s 24-hour, polycultural black network. Afro, across Xfinity platforms in January. The latter network will focus on popular Nollywood and black movies, dramas, sitcoms, music, talk, and late night comedy shows.
Cleo TV will offer a diverse lineup of short and long-form programming that reflects the interests of young women, within the genres of travel, home design, relationships, finances, cooking, talk shows, movies, docuseries, sitcoms, and more.
The network’s original programming lineup for the first quarter of 2019 includes two new culinary series: New Soul Kitchen with chef Jernard Wells and vegan chef Porsche Thomas who whip up healthy soul food; and Just Eats With Chef JJ, featuring Harlem-based chef JJ Johnson who creates food with his celebrity friends and social influencers.
Launching in the second quarter of 2019 is the design series Living By Design With Jake and Jazz, featuring siblings Jake and Jazz Smollett (pictured) who team up to transform the living, work and play spaces of millennial families. Cleo TV also has two travel series in development that are set to launch in the third quarter of next year.
The network’s acquired, scripted digital series offerings include Everything I Did Wrong In My 20s and The Unwritten Rules, based on the book 40 Hours and an Unwritten Rule.
Robyn Green Arrington, TV One’s vice president of original programming and production said in a statement, “Cleo TV will bring to the forefront short-form and acquired programs that have only been in the digital space, which will give them more broad exposure and attract a new generation of viewers to the network.”
In addition to its original programs and acquired series, Cleo TV’s programming slate will include the daily talk show Sister Circle Live and syndicated sitcoms such as Girlfriends and Eve. The net will also feature TV One’s original movies, such as Bobbie Kristina, Jean of The Joneses and Love Under New Management: The Miki Howard Story.
Additional affiliate distribution agreements will be announced in the coming months.
Cleo TV is owned by TV One, part of Urban One, and will join Urban One’s portfolio of other brands including Radio One, TV One, Reach Media, iOne Digital, One Solution and R1 Digital.
The new networks are part of a portfolio of more than 100 diverse networks across Comcast’s Xfinity platforms, and are part of the agreement stemming from Comcast’s acquisition of NBCUniversal in 2011, in which the global media and tech company committed to launching 10 new independently owned and operated networks by 2019, including eight that are minority-owned or -operated. Other nets launched within the agreement include El Rey, Revolt and Aspire.
(With files from Barry Walsh)