Former Discovery Channel and ABC Family executive Jill Goldfarb has joined Los Angeles-based digital media company Jukin Media as VP of linear programming.
In the newly created role, Goldfarb will be tasked with overseeing programming, acquisitions, scheduling and content strategy for Jukin’s linear content initiatives. This includes the TBD network – owned by Sinclair Broadcast Group and operated by Jukin Media – which is available in 78 million U.S. homes, as well as multi-platform linear channels FailArmyTV and The Pet Collective TV.
Goldfarb reports into Cameron Saless, Jukin Media’s chief growth officer.
Goldfarb’s past postings include serving as Discovery Channel’s VP of programming, where she oversaw linear and multi-platform content and acquisitions strategy, as well as scheduling and long-range program planning. She also previously served as VP of program planning and scheduling at ABC Family/Fox Family Channel over a seven year period.
During the last five years, she worked as an independent consultant at Gold Strategic Content, and has been chair of the Anderson Fund Development Committee as part of the UCLA Anderson School of Management.
“As we’ve progressed and linear programming has proven to be a massive opportunity for Jukin, we knew finding a seasoned executive to help take our efforts to the next level would be key,” said Jukin’s Saless in a statement. “Jill has a proven track record as a programmer and we’re thrilled she’ll be here to help us consistently deliver engaging programming to our rapidly growing audiences on linear.”
Founded in 2009, Jukin uses user-generated video from around the world to produce long- and short-form programming as well as ads and branded content. The company has executive produced such series as FailArmy, Now That’s Funny!, World’s Funniest, Awesome Pet Thoughts and Fail Five.