AT&T-owned entertainment conglomerate WarnerMedia has appointed Kevin Reilly to head its upcoming direct-to-consumer streaming service as CCO, according to an internal memo shared with realscreen.
Reilly’s (pictured) appointment is the latest development in the planning of the SVOD service announced in October. Last month Brad Bentley was appointed general manager and EVP for direct-to-consumer development.
Reilly is currently president of TBS and TNT and Turner’s chief creative officer, all under the WarnerMedia banner. His additional responsibilities will involve architecting the overall creative identity of the WarnerMedia direct-to-consumer offering. His new title is president of TBS, TNT and chief creative officer Turner and direct-to-consumer.
He will report to WarnerMedia chief executive John Stankey and Turner president David Levy.
His remit will include defining the non-HBO original, library and licensed content for the new platform. While HBO will be part of the streaming service, its offering will remain distinct from the rest of WarnerMedia’s programming.
Stankey’s internal memo to staff follows below:
There are three legs of a stool to any successful direct-to-consumer effort.
A winning customer experience made possible by the technology platform that enables form and function; a compelling marketing strategy that highlights the product’s attributes, brand promise and value proposition; and, of course, a content-curation vision that is tightly coordinated with the other two.
Today, I’d like to share our plans for defining and directing the third and final leg of our direct-to-consumer efforts and its executive leadership.
Kevin Reilly, President of TBS and TNT and Turner’s Chief Creative Officer will assume the additional responsibility of architecting the overall creative identity of the WarnerMedia direct-to-consumer offering and has been appointed President TBS, TNT and Chief Creative Officer Turner and Direct-to-Consumer. Kevin will report to David Levy, as well as to me in support of our direct-to-consumer development.
Since joining Turner in 2015, Kevin has revitalized TBS and TNT with branding and content strategies that have helped them maintain their leading position with viewers week upon week. He has a reputation as a forward thinker when it comes to programming formats and cross-platform opportunities. And I would be remiss if I didn’t mention that The Alienist, which he brought to TNT, is up for two Golden Globes this year.
In addition to Kevin’s current responsibilities, he and his organization will define the non-HBO original, library and licensed content that will characterize the brands that make up the overall product offer. HBO is an important differentiated and foundational element of our overall offering, and its brand and content will continue to be separate and supported entirely within HBO. A strong HBO is a key element as we work to establish our broader direct-to-consumer platform.
As Kevin, Brad Bentley and Jeremy Legg begin to develop the framework for our service, many of you will have the opportunity to engage in the development of this product. Through their efforts and your collaboration, I am confident that we will bring to market a world class direct-to-consumer product that uses all of our assets in new and compelling ways.