Campbell (pictured) has a long history with the pubcaster and was previously digital director of BBC News, heading up BBC News online and other digital platforms, including the BBC News mobile app.
In that role, she oversaw BBC’s digital strategy to improve online services, with a focus on audiences, including women, viewers under 25, and underrepresented groups. Additionally, she created BBC Stories, a digital video product which targets these groups across the BBC.
Before that, she was head of current affairs for the BBC, and head of documentaries and features for BBC3 before that.
Prior to joining the BBC, she was a commissioning editor for Channel 4.
Campbell will assume the role of controller in the new year.
“We had a very strong field for the role, but Fiona was the standout candidate,” said Charlotte Moore, BBC’s director of content, in a statement. “She is a wonderful creative leader with a wealth of broadcasting and digital experience. She has a proven track record of innovation, creativity and an ability to reach young audiences. She knows how to make great content that appeals to people of all backgrounds and will bring a new dimension to all of BBC3′s programs, from drama and comedy to factual and entertainment.
“We want to build on BBC3′s brilliant programming successes with titles like Fleabag, This Country, Killing Eve, Clique, Life and Death Row and Stacey Dooley Investigates, and we are convinced that the exciting ideas that Fiona presented will make sure BBC3 continues to be the home of young British program making talent and ideas.”
“This is a once in a lifetime opportunity to lead one of the UK’s most exciting services for young people. BBC3 has always had its finger on the pulse of what young audiences want and the content represents the beating heart of innovation, risk taking and creativity at the BBC,” added Campbell. “This is an incredibly exciting time for the channel as it invests in talent, expands into entertainment formats and continues to experiment across the key areas of comedy and factual. With the whole of the BBC supporting us, I can’t wait to begin working with the teams in London and Birmingham to take BBC3 to the next level.”