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“The Masked Singer” premiere draws 9.4 million viewers to Fox

The premiere of Fox’s shiny floor entertainment format The Masked Singer on Wednesday (Jan. 2) averaged 9.4 million viewers, becoming the highest rated unscripted launch on any network since The X ...
January 4, 2019

The premiere of Fox’s shiny floor entertainment format The Masked Singer on Wednesday (Jan. 2) averaged 9.4 million viewers, becoming the highest rated unscripted launch on any network since The X Factor debuted on Fox in 2011.

The Masked Singer achieved a 3.0 demo rating in its debut and also served as the No. 1 most social primetime program episode across all of television. Additionally, Fox also had three of the top four unscripted debuts over the last 12 months with The Masked Singer, The Four, and 24 Hours to Hell & Back.

Produced by Endemol Shine North America and hosted by Nick Cannon, panelists Ken Jeong, Jenny McCarthy, Nicole Scherzinger and Robin Thicke judge a group of celebrities who face off against one another while wearing elaborate, concealing costumes that hide his or her identity. Ranging from notable athletes to Grammy-winning artists, viewers are left guessing who is singing behind the mask. Each week, one singer is eliminated, revealing their identity.

The Masked Singer is based on the South Korean format Mystery Music Show: King of Mask Singer for MBC and was greenlit by Fox in November 2017.

(Photos courtesy of Fox)

About The Author
Daniele Alcinii is a news editor at realscreen, the leading international publisher of non-fiction film and television industry news and content. He joined the RS team in 2015 with experience in journalism following a stint out west with Sun Media in Edmonton's Capital Region, and with communications work in Melbourne, Australia and Toronto. You can follow him on Twitter at @danielealcinii.

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