Brent Montgomery‘s fledgling media and marketing enterprise Wheelhouse Entertainment has bolstered its senior executive team with five new appointments, including Julie Souza as chief operating officer, to work with recently-named president Sean Cohan and chief strategy officer Ed Simpson.
Souza (pictured) will oversee Wheelhouse’s operations and work on the company’s corporate and strategic planning and business development. She was previously SVP of business development and strategy at sports technology and NBA analytics partner Second Spectrum, where she developed business models for consumer-facing businesses and negotiating partnerships with the NBA, including with team owners and national broadcast media. Prior to that, she was VP of strategy and business development at ESPN and VP of business development at Sports Illustrated.
Fanny Baudry and Michael Salerno, meanwhile, have been appointed as VPs of business development, West Coast and East Coast, respectively. Baudry joins Wheelhouse from from Scooter Braun and BBH’s joint venture the Creative Studio, while Salerno, an attorney, comes on board from Leftfield Entertainment.
Elsewhere, Kristin Welton will head up internal marketing and the company’s “experiential” division as SVP of marketing, events and brand partnerships, after working at Nylon and Vogue.
Finally, Wheelhouse has named Jerry DiMeglio as CFO, overseeing financial operations. He was previously was CFO at Montgomery’s Leftfield Entertainment, acquired by ITV in 2014.
“2018 was about building the foundation for Wheelhouse, which we envisioned as a major, talent-driven content company that could extend far beyond entertainment and media in order to propel new businesses and opportunities across platforms and industries,” said Wheelhouse CEO Montgomery in a statement.
“It’s an admittedly ambitious venture, and we have been so thrilled and humbled in the last year by the positive reception to it by all of our partners in the content, brand and talent worlds. Now, we are bolstering our own infrastructure with best in class executives — both inside and outside of media – and that represents a major milestone for Wheelhouse. The talent and expertise of Julie, Jerry, Kristin, Fanny, Mike, and of course Ed and Sean, will take us from the building-blocks stage to the building of real Wheelhouse businesses. We are all exhilarated for the ride and for our prospects in 2019.”