People/Biz

Television screening site ProgramBuyer goes live

ProgramBuyer, the non-transactional screening site for global buyers and sellers of television content, has gone live. Launched Monday (Jan. 21), the screening portal includes nearly 50,000 hours of multi-genre programming and ...
January 22, 2019

ProgramBuyer, the non-transactional screening site for global buyers and sellers of television content, has gone live.

Launched Monday (Jan. 21), the screening portal includes nearly 50,000 hours of multi-genre programming and 75 distributors have thus far signed on. ProgramBuyer offers all genres of content, including unscripted, scripted, kids and formats.

Recent companies to board the platform include APT Worldwide (U.S.), INA (France), Looking Glass International (Australia), Keshet International (Israel), EBS (Korea) and Passion Distribution and Hat Trick International from the UK.

Global content leader Lionsgate has also joined the platform, offering up hours of Lionsgate television programming, including the studio’s television catalog of unscripted series and classic titles from its Hearst and Ignite libraries.

Previously announced ProgramBuyer users include Kew Media Distribution and DRG (UK); Televisa (Mexico); Mondo TV (Italy); Off the Fence (Netherlands); Lagardère Studios Distribution and Millimages (France); and Nordic World (Scandinavia).

Former National Geographic Television International colleagues and sales execs Edwina Thring and Roz Parker founded ProgramBuyer. Additionally, Ian Jones, former president of National Geographic Television International, serves as ProgramBuyer’s non-executive director. Private investment has supported the development of the company.

The platform gives buyers the opportunity to search for screening programming from around the world, using detailed search parameters. The platform does not facilitate online transactions. Instead, ProgramBuyer supports and extends the existing marketing efforts of rights owners and distributors with little effort and a subscription fee, based on programming hours. The platform is a free service for buyers.

“With our content and buyer numbers increasing every week, and our world getting ever larger and more complex, we are confident that ProgramBuyer will simplify the search for great programming, build relationships and prove itself a vital one-stop portal for both buyers and rights owners,” said ProgramBuyer founders Thring and Parker in joint a statement.

“ProgramBuyer is a simple and cost-effective platform that extends the reach of our content to even more buyers in the international marketplace,” added Gene George, Lionsgate’s EVP of worldwide distribution. “It maximizes the value of our alternative programming catalog and enables potential distribution partners to discover Lionsgate titles they might not know exist.”

About The Author
Jillian Morgan is a special reports editor at realscreen with a background in journalism and digital marketing. She joined the publication in 2019 after serving as the assistant editor to trade publications HPAC and On-Site. With a bachelor of journalism from the University of King's College in Halifax, she also works as a freelance writer and fact-checker.

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