Sam Barcroft‘s London-based indie production house Barcroft Media has rebranded and announced an operational restructuring of its senior ranks.
Under the reorganization, parent company Barcroft Holdings has renamed as Barcroft Studios, with the company’s 60-person team now working under the banner in production, development, commercial and operations divisions.
Principle business brands Barcroft Media (editorial content and distribution), Barcroft Productions (linear and digital TV production) and Barcroft Plus (branded content) will gradually be phased out.
Additional Barcroft business entities – press agency Barcroft Wire and photographic agency Barcroft Images – will be unaffected by the restructure.
Barcroft Studios’ realignment has also brought on board a number of new hires with previous Wall to Wall Media executive Louise Murray (pictured, left) joining as head of production; ex-Spun Gold exec Danny Whitfield (right) overseeing external development; and Georgina Eyre, Off The Fence’s former head of acquisitions, brought on as a distribution consultant, with immediate effect.
Lizzie Wingham, formerly BBC3 deputy editor, has been appointed as editorial commissioner to support the in-house production team as Barcroft Studios “further increases its investment in original IP development and content production,” the company said in a statement.
The realignment reflects what the company calls “tenfold growth in digital revenue and a doubling down on original IP” as a result of the success of both Barcroft original series, and the licensing and vertical optimization of successful shows on YouTube for new platforms including Facebook Watch and Snapchat.
“At Barcroft Studios, we have invested in original IP development for over a decade. We’ve now reimagined our group to best exploit the opportunities we’re seeing emerging from creating and distributing successful content,” said CEO Sam Barcroft in a statement. “Barcroft is committed to delivering even more world-class factual entertainment, using amazing true stories to delight global audiences.”