People/Biz

Three programming execs upped at Authentic Entertainment

Hollywood-based prodco Authentic Entertainment, a division of Endemol Shine North America, has promoted three content executives. Sara Reddy (pictured, left) has been upped to executive vice president of current programming. Reddy joined Authentic ...
January 29, 2019

Hollywood-based prodco Authentic Entertainment, a division of Endemol Shine North America, has promoted three content executives.

Sara Reddy (pictured, left) has been upped to executive vice president of current programming.

Reddy joined Authentic in 2007 as a story producer. She served as EP on Toddlers and Tiaras and its spin-off Here Comes Honey Boo Boo, both for TLC. Most recently, she oversaw development of Authentic’s upcoming Listing Impossible for CNBC.

Elsewhere, Brian Pargac (center) will serve as vice president of development, and Adriana Garcia (right) as director of development.

Pargac is a writer and producer. He has been at Authentic for six years, producing and developing projects for Bravo and History Channel, including co-executive producing Flipping Out for Bravo. His previous credits include Trading Spouses, Dog and Beth: On the Hunt, The Real Housewives of Dallas and Kitchen Nightmares with Gordon Ramsay.

Garcia began her career in post-production as an assistant editor before producing reality television. Her credits include FYI’s Waterfront House Hunting and TLC’s My First Home, as well as Authentic’s digital series Breaking Bass for Complex. She recently helped build and establish a branded and digital department within Authentic.

“Sara, Brian, and Adriana have all put in the hours, and proven themselves tremendously gifted as storytellers and executives,” said Authentic president Helga Eike in a statement. “Sara’s deft touch with characters, Brian’s innate sense of story, and Adriana’s out of the box approach to content put them at the top of their game. It’s a privilege to have them as part of the team.”

About The Author
Barry Walsh is editor and content director for realscreen, and has served as editor of the publication since 2009. With a career in entertainment media that spans two decades, prior to realscreen, he held the associate editor post for now defunct sister publication Boards, which focused on the advertising and commercial production industries. Before Boards, he served as editor of Canadian Music Network, a weekly music industry trade, and as music editor for HMV.com. As content director, he also oversees the development of content for the brand's market-leading events, the Realscreen Summit and Realscreen West, as well as new content initiatives.

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