Tel Aviv-based indie prodco and distributor Armoza Formats has entered into a strategic production partnership with Shine France founder and ex-CEO Thierry Lachkar and his new French prodco Deeply Superficial.
The partnership will see Deeply Superficial producing all of Armoza’s French catalog. This is the first partnership of its kind for Armoza.
Lachkar (pictured, left) entered similar partnerships with other key global content companies while at Shine. He was responsible for the French adaptations of The Voice, The Voice Kids, MasterChef and the documentary Baby Boom.
“Our shared passion for content together with the robust demand for well-executed content across multiple platforms and channels will bring opportunities to our partnership and the French market,” said Lachkar in a statement.
“We are constantly looking for new ways to provide our clients with the solutions they need in the reality of our industry,” added Avi Armoza (right), CEO of Armoza. “With Thierry’s experience and knowledge combined with our content and creativity, we look to provide French broadcasters with a unique and compelling package.”