All3Media-owned Objective Media Group (OMG) is establishing a creative label with Shine TV’s former head of development, Jonny Meenagh.
The as-yet-unnamed label will launch in April and partner with OMG labels and companies to develop and co-produce non-scripted content across factual entertainment formats, features and specialist factual, with Meenagh leading the studio’s bespoke team. The greenlit projects will be co-produced by either betty, Second Star, Panda or Hitchhiker, utilizing the production values and wealth of skills and experience available within the OMG group.
Meenagh (pictured) joins the new label from UK prodco Shine TV where he spent the last six years working in development. His past credits include Channel 4′s The Island with Bear Grylls, Hunted and The Secret Life of Prisons; Sky One’s The Heist; and BBC1′s All Change at Longleat.
Prior to his time at Shine, Meenagh held various development postings at such companies as NBCUniversal, Mentorn Media, IWC Media, Optomen and the BBC, working across programs including BBC2′s Space Dive and Mary Queen of Charity Shops and BBC3′s Reggie Yates: Teen Gangs and Free Speech.
“I’ve had a wonderful six years at Shine TV but the opportunity to collaborate with teams across the Objective group felt too good an opportunity to miss,” said Meenagh in a statement. “I’m really excited to be joining Layla, Holly and the labels at OMG and very much looking forward to getting things off the ground.”