Studio71 UK, a Red Arrow Studios company, has unveiled a new house-based online reality series featuring YouTube creators.
The YouTube rising stars featured in Beta Squad — Chunkz, Niko Omilana, King Kenny, AJ Shabeel and Sharky — are all signed exclusively to the Studio71 network and are managed by its agency, Moxie Management.
They will all leave their family homes for the first time to live in a £4 million mansion in a secret location in London, where they will create daily content streams for platforms including YouTube, Instagram and Snapchat. Everyone will use the shared social handle “BetaSquad5″ and also continue to publish via their own channels.
Topics covered include comedy, entertainment, music, gaming, fashion and sports, and are meant to engage a broad audience through the diverse voices of the five creators selected, particularly in the 18-35 age bracket.
“The launch of Beta Squad is our biggest creator investment to date,” said James Stafford, managing director of Studio71, in a statement. “In a climate where there is uncertainty around influencers and influencer marketing, and when many online brands are struggling to prove commercial viability, we see this initiative as a way to contribute to the creator ecosphere, while demonstrating our confidence in the future faces of entertainment.”
Beta Squad will launch later this year.