People/Biz

Bob Greenblatt to head WarnerMedia amid organizational shuffle

Media and entertainment conglomerate WarnerMedia Entertainment has unveiled a new organizational model, led by Robert Greenblatt and with teams organized around entertainment networks, live programming, content production and affiliate and ...
March 4, 2019

Media and entertainment conglomerate WarnerMedia Entertainment has unveiled a new organizational model, led by Robert Greenblatt and with teams organized around entertainment networks, live programming, content production and affiliate and advertising sales.

Greenblatt (pictured) has been appointed to the role of chairman of WarnerMedia Entertainment and direct-to-consumer. He will oversee HBO, linear cable networks TNT, TBS and truTV, as well as direct-to-consumer business.

He was most recently chairman of NBC Entertainment, where his purview included music competition format The Voice.

Elsewhere, Jeff Zucker has been upped to chairman of news and sports and president of CNN, and Kevin Tsujihara, who will stay on as chairman and CEO of Warner Bros., will take on additional responsibilities including a new global kids and young adults business.

Additionally, all WarnerMedia affiliates and advertising sales groups will be consolidated under one unified structure led by Gerhard Zeiler, who has been elevated from president of Turner International to WarnerMedia chief revenue officer.

“We have done an amazing job establishing our brands as leaders in the hearts and minds of consumers,” said WarnerMedia CEO John Stankey in a statement. “Adding Bob Greenblatt to the WarnerMedia family and expanding the leadership scope and responsibilities of Jeff, Kevin and Gerhard – who collectively have more than 80 years of global media experience and success – gives us the right management team to strategically position our leading portfolio of brands, world-class talent and rich library of intellectual property for future growth.”

About The Author
Barry Walsh is editor and content director for realscreen, and has served as editor of the publication since 2009. With a career in entertainment media that spans two decades, prior to realscreen, he held the associate editor post for now defunct sister publication Boards, which focused on the advertising and commercial production industries. Before Boards, he served as editor of Canadian Music Network, a weekly music industry trade, and as music editor for HMV.com. As content director, he also oversees the development of content for the brand's market-leading events, the Realscreen Summit and Realscreen West, as well as new content initiatives.

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