Global producer-distributor Endemol Shine Group has accused Keshet Media Group of IP infringement related to the Israeli mass media company’s futuristic reality format 2025.
Endemol Shine has confirmed to Realscreen that it has this week sent a six-page cease and desist letter to Keshet alleging that numerous elements of 2025 are based on Endemol Shine’s seminal format Big Brother.
Realscreen understands that Endemol Shine has not yet begun further legal proceedings.
“We confirm that producers of the 2025 format have been notified by our legal representatives in Israel regarding infringement of intellectual property rights and other rights,” an Endemol Shine Group spokesperson said in a prepared statement.
In response, Keshet 12, the Israeli broadcaster owned by Keshet, stated: “Endemol does not hold exclusive rights on 24/7 live broadcast. This is an unfounded attempt to sabotage a new original format.”
2025, which debuted on the Keshet 12 network in Israel in early February, sees contestants living in a near-future city operated by six humanoid robots, each with a distinct appearance and character.
Contestants are filmed 24 hours a day and must construct relationships to secure social currency that then determines their status on the show. Those with the least amount of cash at the end of each week’s broadcast must leave the city, while the wealthiest contestant in the season’s finale is named the winner.
2025 was developed by Yoram Zak, who was the director of the Israeli version of Big Brother, and Erez Tal, who hosted the Endemol Shine Israel format. While little was revealed about the series via marketing prior to its launch, initial press made comparisons to near-futuristic programs like Black Mirror, The Truman Show, Westworld and the board game “Monopoly”.
Big Brother and its celebrity version, Big Brother VIP, originally aired nine original seasons and two celebrity editions on Keshet’s Channel 2 before Reshet acquired the series in May 2018.
Endemol Shine Group owns a significant share of Reshet following the April 2013 acquisition of a controlling share in the Israeli indie Kuperman, which is now Endemol Israel.