Discovery-owned home improvement cable network HGTV is bringing together four of its renovation experts to take part in a competition series, Rock the Block.
The series will see Leanne Ford (Restored by the Fords), Jasmine Roth (Hidden Potential), Mina Starsiak (Good Bones) and Alison Victoria (Windy City Rehab) renovating identical suburban properties, each armed with US$150,000 and a four-week time limit. The star who adds the most value to her property earns “bragging rights.”
“We couldn’t resist the opportunity to put four of HGTV’s biggest stars to the test in a thrilling, action-packed competition,” said HGTV president Allison Page in a statement. “Rock the Block features business owners who are proven home renovation experts and each one already has her own hit series on the network. We can’t wait to see who emerges as the winner.”