Emmy, Grammy, Oscar and Tony Award-winning singer John Legend and American Idol producer Simon Lythgoe have partnered together to launch an American adaptation of the hit South Korean music/dating format Love at First Song.
Legend’s Get Lifted Film Co. has teamed with with Critical Content and Lythgoe’s Legacy Productions to develop the format – originated by South Korean entertainment firm CJ ENM – for U.S. audiences.
Love at First Song serves as a hybrid music/dating show that pairs couples together through “emotional performances” in which single singers “virtually” rehearse a romantic duet, then reveal themselves and their potential chemistry during a performance. The couples then live, practice, perform and compete together, but may swap partners every episode — for love or music.
The musically-focused relationship format originally premiered in January 2018 via Vietnam’s VTV3, where it ranked No.1 in its time slot and boosted network ratings by 30%, according to a release.
Love at First Song will be executive produced by Critical Content’s Tom Forman and Jenny Daly; Get Lifted’s Mike Jackson, John Legend (pictured) and Ty Stiklorius; and Lythgoe.
The project is part of a previously announced multi-year unscripted production pact between Critical Content and Legend’s Get Lifted Film Co.
“Love at First Song is really the best of two great genres: performance and dating, as contestants literally fall in love and make heartbreaking decisions during their duets,” said Critical Content’s Forman and Daly in a joint statement. “It’s the perfect format to come from a love song legend like John, plus a producer like Simon with a proven record of launching both hit shows and huge acts.”
“Having worked on some of the biggest reality singing competitions in the world like American Idol and Popstars, this is the first format I’ve seen in a decade that’s a unique hybrid having all the right ingredients to be a huge international success,” added Lythgoe. “And more importantly, Love at First Song has the potential to launch the next great duo like Tim & Faith, Sonny & Cher or Jay Z & Beyonce.”