Glasgow-based indie prodco Two Rivers Media, part of Kew Media Group, has appointed former Initial managing director Mirella Breda as head of entertainment.
Breda (pictured) will report to Two Rivers MD Alan Clements with a mission to deliver entertainment and factual entertainment formats for the UK and international markets.
She assumes the new role immediately and will relocate to Glasgow in the fall.
Breda was most recently managing director at Initial and spent seven years as a commissioning editor of entertainment at the BBC before that.
Two Rivers Media was launched by veteran TV exec Clements last year, with the intent to produce a diverse slate of content, including factual, daytime series and features, entertainment shows and scripted. He serves as MD of the prodco, where the primary focus is on the Scottish, UK and international marketplaces.
Toronto-headquartered international content company Kew Media Group acquired a stake in the prodco earlier this year.
“I am delighted that a talented and experienced creative leader like Mirella is joining Two Rivers on its journey, and shares our vision of building a company of scale in Scotland,” said Clements in a statement. “Her entertainment track record is absolutely second to none.”
“Sometimes an opportunity comes along at the right time, in the right place,” added Breda. “I’m incredibly excited to be joining Two Rivers at the beginning of its story. I can’t wait to get started.”