American broadcaster ABC has said “We do” to a game show format from Banijay Studios North America and executive producer Ryan Reynolds.
Don’t is billed as a “comedic physical game” that tasks a family of four to complete five mental and physical challenges that have only one rule — don’t. Challenges could include such commands as “Don’t slip,” “don’t laugh,” or “don’t scream,” for example.
In each episode, the participating family will have a set amount of time to succeed in the challenge and win a cash prize. When they don’t complete the task, they don’t earn the money and one family member is eliminated from the game. As the game continues, the last remaining relative can win money for the family by completing all the challenges on their own.
“All my life, the word ‘don’t’ has tortured me. From ‘don’t curse’ to ‘don’t play ball in the house’ to ‘don’t eat the crab salad you left in the sun for three days,’” quipped Deadpool star Reynolds in a statement. “I cannot wait for my personal trauma to become the next great ABC family show.”
Tweeting about the news, Reynolds joked further: “ABC cruelly canceled Two Guys, A Girl & a Pizza Place 18 years ago. Don’t is so good, it’ll fast become the 2nd best show ABC has ever produced.”
“Who better than Ryan Reynolds to bring us the next big tent, family-friendly competition show?,” said Karey Burke, president, ABC Entertainment, in a statement. “When he and Banijay Studios came to us with this hilarious and wildly original idea, we were all in.”
“This wildly entertaining and unpredictable show has so much potential, and I’m pleased to be making it for ABC, who has been such a great partner over the years,” said Banijay Studios North America president and CEO David Goldberg.
Produced by Banijay Studios North America, Don’t is executive produced by Ryan Reynolds, David Goldberg, Caroline Baumgard and Maximum Effort’s George Dewey. The format is distributed internationally by Banijay Rights.