American media conglomerate Discovery has elevated long-time executive Matthew Butler to the role of general manager of Travel Channel, effective immediately.
With the new title, Butler will be responsible for overseeing the development, production, scheduling and overall operations for Travel Channel. In addition, he will be tasked with leading the strategic growth of the channel’s audience and brand.
Based in Silver Spring, Maryland, Butler will now report into Henry S. Schleiff, group president of Investigation Discovery, Travel Channel, Destination America and American Heroes Channel.
The Discovery veteran most recently served as Travel Channel’s VP of programming and development, where he oversaw the creation of original content from concept to premiere for the network. Before rejoining Travel Channel in 2018, Butler was a member of the executive team that launched Destination America and American Heroes Channel.
“Given the terrific success of Travel’s recent repositioning, coupled with Matt’s long-term impact on the brand, we didn’t have far to go in search of our new GM,” said Kathleen Finch, Discovery’s chief lifestyle brands officer, in a statement. “I’m delighted to have Matt continue the vision he and Jane Latman created together for Travel, opening the brand to explore more mystery and adventure, while remaining keenly focused on creating content that our loyal viewers will love.”
“Matt is taking over Travel Channel at a time of great momentum and strength,” added Schleiff. “Indeed, with more than a decade of experience and expertise with Travel, no one is more knowledgeable about its viewers and their passion for this popular genre. We are fortunate to have such a creative and dedicated team at Travel and I look forward to seeing Matt lead it to even greater heights.”