Comcast- and Disney-owned streamer Hulu has bolstered its culinary-focused slate of programming with the signing of a multi-year, multi-series partnership with cookbook author Chrissy Teigen and Momofuku mogul David Chang.
Under the multi-project deal, Teigen’s Suit & Thai Productions and Chang’s Majordomo Media will team with Vox Media Studios to develop and produce “a slate of premium food-centric programming” for the platform’s first foray into original food programming called “Hulu Kitchen.”
Among the first projects to stem from the partnership is the tentatively titled cooking series Family Style. Co-hosted by Chang and Teigen, the project will revolve around the ways in which people express their love for friends and family by cooking and eating together.
Also in the pipeline is Eater’s Guide to the World (working title), a travel docuseries that leverages the extensive knowledge of Vox Media’s food and travel network Eater to find the world’s most interesting and delicious cuisines.
“I’m hoping we can keep integrating new perspectives into the conversation, telling compelling stories about our culture, and trying to change people’s ideas of what food television can and should do,” said Chang in a statement. “I think there’s an audience out there that understands and celebrates the world through food, and they’re hungry for shows that feed their sense of curiosity in new ways.”
“Vox Media Studios has established a leadership position when it comes to quality storytelling for big, modern TV audiences,” added Vox Media CEO Jim Bankoff. “With this exciting, multi-project deal, we can assemble a diverse team of creators and talent whose work will inspire, surprise, and entertain Hulu viewers for years to come.”
Separately, Hulu has penned a two-year partnership with Teigen to develop original programming for the platform.
Teigen’s Suit & Thai Productions will be tasked with curating and producing original content across the spectrum – that could range from scripted drama series to original talk shows and everything between – for Hulu.
Images from Evan Agostini, The Associated Pres / Netflix