Google-owned video platform YouTube is making a further push into unscripted content alongside a move to make all new YouTube Originals available for free through an ad-supported model.
The upcoming slate includes projects with sports channel Dude Perfect, comedy and gaming channel Markiplier and a “top secret” project with pop star Justin Bieber.
Other new non-fiction projects include a doc special featuring Paris Hilton, set to debut in 2020 and directed by Alexandra Dean, and produced by Hilton along with Eli Holzman and Aaron Saidman via Industrial Media’s Intellectual Property Corporation.
Another special will debut on June 5. MALUMA: Lo Que Era, Lo Que Soy, Lo Que Sere follows Latin music superstar Maluma and is helmed by Jessy Terrero.
Additionally, YouTube announced the return of originals such as Kevin Hart: What the Fit and Liza on Demand, which will no longer stream behind a paywall but be available for free with ads, like the rest of the content found on the main site.
Part of the latest push into ad-supported content is the adoption of Nielsen Total Ad Ratings (TAR), giving advertisers the chance to compare impact on YouTube with traditional broadcast.
YouTube Originals will be available to advertisers through bespoke sponsorships or Google Preferred lineups.
(with files from Barry Walsh)