Formats

Tubi acquires all seasons of “The Apprentice” from MGM Television

Ad-supported streaming service Tubi has penned a content deal with MGM Television to acquire all 15 seasons of the Mark Burnett-created competition franchise The Apprentice. Under the licensing deal, Tubi will ...
May 6, 2019

Ad-supported streaming service Tubi has penned a content deal with MGM Television to acquire all 15 seasons of the Mark Burnett-created competition franchise The Apprentice.

Under the licensing deal, Tubi will now serve as the exclusive home to all 192 episodes of the series, including the Donald Trump-fronted The Apprentice (six seasons), The Celebrity Apprentice (eight seasons), and the Arnold Schwarzenegger-hosted The New Celebrity Apprentice (one season).

Notable competitors that have appeared throughout the franchise’s run include Omarosa Manigault-Stallworth, Bill Rancic, Piers Morgan, Bret Michaels, Arsenio Hall, Trace Adkins, Leeza Gibbons, Khloe Kardashian, Cyndi Lauper, Lil Jon, Vivica A. Fox and Geraldo Rivera.

Season one of The Apprentice launched on NBC in 2004 and delivered an average weekly viewership of 20.7 million. The franchise has since grown globally with more than 20 localized versions.

“In our quest to democratize content and make more premium content accessible, we are making a big push into the reality television space,” said Tubi CEO Farhad Massoudi in a statement. “The Apprentice is our second big series announcement this month, and we will have more in the near future.”

The acquisition of The Apprentice follows the addition of seasons one of The Bachelor and Bachelorette franchises, as well as Bachelor in Paradise, to the AVOD’s reality television library.

Tubi’s content library at present contains more than 12,000 movies and television series across the scripted and unscripted spaces. According to the company, its content volume is “more than double in size to Netflix,” with approximately 40,000 hours of content.

About The Author
Barry Walsh is editor and content director for realscreen, and has served as editor of the publication since 2009. With a career in entertainment media that spans two decades, prior to realscreen, he held the associate editor post for now defunct sister publication Boards, which focused on the advertising and commercial production industries. Before Boards, he served as editor of Canadian Music Network, a weekly music industry trade, and as music editor for HMV.com. As content director, he also oversees the development of content for the brand's market-leading events, the Realscreen Summit and Realscreen West, as well as new content initiatives.

Menu

Search